Rain Changes Everything

A billboard which bleeds when it rains, created for Papakura, New Zealand's road safety campaign by Colenso BBDO.

"The first heavy rains after summer bring the highest death toll on New Zealand roads. To alert people to the dangers of driving in the wet, we created billboards that bleed everytime it rained. This year in Papakura, there were no deaths during the easter period."

To see the billboard in action, check out the video.